Paul Christian Rieber in our reconstruction Schrødergården, the location of our first business.

Business Principles

GC Rieber’s activities have always been based on the business principles of our founder. These have been added to by each new generation.

  1. GC Rieber shall engage only in business that can be expected to benefit both the buyer and the seller.
  2. It is better to risk your money than your reputation. Don’t speculate, except in so far as is necessary in the normal course of operations.
  3. Never place all your eggs in one basket.
  4. The ABCDEF rule – At Besidde Contanter Det Er Finessen – The art is to always have sufficient liquid assets.
  5. The first losses are always the smallest ones. It is better to sell at a loss than not to sell at all.
  6. It is just as important to build up the company’s human resources as its financial resources.
  7. Value the person who makes two blades of grass grow where before there was only one.
  8. In order to preserve, we must always renew. Constantly innovate and retain what is best. Focus on where we can excel.
  9. We must maintain an open dialogue between our community, business partners, employees and shareholders.
  10. Natural resources should be passed on to future generations in at least as good shape as they were in when we took over.