
Business Principles
GC Rieber’s activities have always been based on our the business principles of our founder. These have been added to by each new generation.
- GC Rieber shall engage only in business that can be expected to yield an advantage for both the buyer and the seller.
- The company shall not engage in speculative business other than deriving value from the normal course of operations.
- Guarantees shall neither be signed nor given. It is better to lend money than one’s good name.
- Never place all your eggs in one basket.
- The first losses are always the smallest. It is better to sell at a loss than not to sell at all.
- The company shall be organised in a way that makes it attractive to both existing and new employees. The company’s human resources, just like its financial resources, shall be built up and strengthened.
- Credit is due to the person who makes two blades of grass grow where before there was only one.
- The ABCDEF rule – At Besidde Contanter Det Er Finessen – The art is to always have sufficient liquid assets.
- It must always be possible for the company to make quick and independent decisions.
- The company shall not engage in new business unless it can do so on a large scale, and better than anyone else.
- Healthy growth and sound financial development can be achieved only if there is open interaction between the company and its business associates, employees, owners, and the community at large. For our targets to be reached, none of these groups may exploit its strength at the expense of the others.
- The company shall treat natural resources with respect, never to be squandered. These resources are to be passed on to future generations in at least as good shape as they were in when we took over.
- In order to preserve, we must always renew, constantly testing every aspect of our business – and retaining only the best.
- With respect and gratitude to our forebears in Bergen, this city shall continue to remain our base – but we will nevertheless maintain a global perspective.

