Paul Christian Rieber in our reconstruction Schrødergården, the location of our first business.

Our principles

GC Rieber’s activities have always been based on the business principles of our founder. These have been added to by each new generation.

  1. GC Rieber shall engage only in business that can be expected to yield an advantage for both the buyer and the seller.
  2. It is better to lend money than one’s good name. No speculative business other than deriving value from the normal course of operations.
  3. Never place all your eggs in one basket. 
  4. The ABCDEF rule – At Besidde Contanter Det Er Finessen – The art is to always have sufficient liquid assets.
  5. The first losses are always the smallest. It is better to sell at a loss than not to sell at all.
  6. The company’s human resources, just like its financial resources, shall be built up and strengthened.
  7. Credit is due to the person who makes two blades of grass grow where before there was only one. 
  8. In order to preserve, we must always renew, constantly testing every aspect of our business – and retaining only the best. 
  9. We must maintain an open interaction between communities, business partners, employees and shareholders.
  10. Natural resources are to be passed on to future generations in at least as good shape as they were in when we took over.